Why Every 2021 Business Needs to Use Instagram Stories
Social Media has proven to be a powerful resource when it comes to targeting an audience and marketing a brand. It’s important to remember that people prefer visuals over text and respond better to visual content.
Considering how technology has made human attention span drop to eight seconds from twelve seconds, an average user wouldn’t engage in things that take up too much of their time. Instagram stories use this information to only let you post fifteen second long videos, which disappear after 24 hours.
It’s perfect for on-the-go use, anywhere and anytime, making them versatile and easy to use.
Having a good number of followers and likes helps build a sense of trust among customers and benefits your business immensely.
Here’s why as a business, you should consider using Instagram stories to market your brand.
Lets You Build Trust Among Your Customers
Your customers will look for you on Instagram through your company’s name, location, or by using Instagram’s hashtag features. Not finding you on this popular platform can lead to disappointment or send them over to your competitors.
A verified Instagram account with plenty of followers and likes will make you come across as an important, trustworthy, and transparent business.
A Virtual Word of Mouth
Do you know why word of mouth marketing is important? Well, assume a happy customer that is impressed by your services. They’ll probably end up reviewing your product and posting it on their social media accounts, including Instagram stories by tagging your page.
What then?
It’ll improve your visibility and expand your reach. Other potential customers might end up following you because of one happy customer.
Selling Becomes Easier
To many customers, social media has elevated their shopping experience considerably.
Instagram takes on the advertisement feature and helps businesses reach thousands of people who are interested in your products or services.
With its user-friendly layout, people find it easy to navigate through the list of your services and products. A simple ‘Buy’ button on the platform enables your customers to instantly purchase what they want.
You can also choose targeted ads that make your page visible only to a select number of the target audience that is more likely to be interested in you.
An Increased Rate of Engagement
Another thing Instagram is great at? Customer engagement.
Instagram has an engagement rate that’s way higher than Facebook. This isn’t a random thing; Instagram has been designed to keep its users hooked onto the app, increasing your chances of getting likes and comments. Customers like to engaging by posting stories, contests, polls, etc.
Instagram also lets you add your website link in your bio, making it the first thing your customer will look at.
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